Advertising

From business goal to measurable Google Ads campaign.

Tell Payani what you are trying to achieve. It helps build the Google Search campaign, keeps it connected to your CRM and conversion data, and shows what happened beyond the click.

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Google Ads: LiveMeta Ads: Coming soon

The paid growth loop

Goal to revenue, not goal to clicks.

Paid media sits in the same system as the customer, pipeline, conversion, and revenue context, so a click connects through to what it actually became. Reporting and Ask Payani read the whole loop.

Step 1

Business goal

What you want to achieve.

Step 2

Campaign

A Google Search campaign, built.

Step 3

Lead

The click that became a contact.

Step 4

Deal

The lead that entered pipeline.

Step 5

Revenue

Where a Stripe connection is live.

Campaign creation

Start with the goal, not Google's campaign builder.

Describe the outcome you want and Payani assembles the Google Search campaign around it. Google Search today, not Performance Max, Display, YouTube, or Meta.

Your goal

Generate qualified demo requests from mid-market SaaS companies with a $4,000 monthly budget.

What Payani builds

CampaignAd groupsKeywordsAd copyLocationBudgetConversion goal

Approval and launch

Built for your review, not pushed live.

Goal, build, review, launch. Payani creates the campaign paused, so you check the keywords, copy, and budget before anything spends. You launch it when it is right.

Performance

See more than clicks.

Because the campaign connects to your CRM, performance runs from spend all the way to pipeline and, where a Stripe connection is live, revenue.

SpendClicksConversionsLeadsQualified leadsPipelineRevenue

Attribution

Know what happened after the click.

Payani connects ad clicks to CRM outcomes, and where offline conversions are sent back to Google Ads, the campaign can optimize toward qualified leads and pipeline, not just clicks. Where a Stripe connection contributes revenue data, that joins the picture too.

Ask Payani

Ask the question behind the dashboard.

Ad platforms answer from inside the ad account. Ask Payani answers from the campaign, the CRM, and your conversion data together.

Ask PayaniPrivate to you

You

Which campaign generates pipeline, not just clicks?

Your mid-market demo requests campaign. Its cost per click is higher, but its leads qualify at nearly twice the rate and it has created three deals this quarter. The cheaper campaign brings clicks that rarely become pipeline. Worth shifting budget toward it.

From your Google Ads and CRM data

3 deals2x qualify rateHigher CPC

Questions it can answer

Which campaign produces the best leads?
Why did conversion fall last week?
Should I increase this budget?
Which campaign generates pipeline, not just clicks?

Beyond the ad account

The click is not the outcome.

Ad platforms tell you what happened inside the ad account. Payani connects that activity to the customer and revenue context across the business, so the decision is based on more than CTR and CPC.

Connected results

Results stay connected to the next decision.

Campaign performance, CRM outcomes, and available revenue data live closer together, giving you and Ask Payani better context for what to do next.

Google Ads available nowMeta Ads coming soon

Where advertising connects

What advertising connects to.

Reporting and AnalyticsWhere spend meets pipeline and revenue.Ask PayaniAsk what the spend actually returned.Creative StudioThe creative behind the campaign.

Build the campaign from the goal.

Google Ads available now. Fourteen days free. No credit card.

Build a campaign