Social Posting
From idea to published social, in one system.
Create the asset, draft the caption, adapt it for the channel, approve it, and schedule it, from the same system that already knows your brand and campaign context.
Not a blank composer
The post starts with the business behind it.
The draft is not written from nothing. It starts from your brand voice, your campaign, the creative you made in Creative Studio, and what your business is about, so the first version is already close.
Creative Studio
Make an AI image or a short video, on brand.
Write and approve
Payani drafts the caption. You approve it.
Published for you
It posts to Facebook and Instagram on schedule.
01 / Connect
Connect your Facebook Page and Instagram account.
Sign in with Facebook once. Payani shows the Facebook Pages you manage and the Instagram accounts linked to them, and you pick the ones you want to use.
- 01Sign in with Facebook and choose your Page.
- 02Confirm the Instagram account linked to that Page.
- 03Both names show in Payani, so you always know where a post is going.
- Connected
Northwind
- Connected
@northwind
- Connect
Not connected
02 / Write
Say what you want to post. Payani writes the first draft.
Type a sentence or start from a photo. Payani drafts the caption in your voice, adapts it for each channel, and shows you the Facebook post and the Instagram post exactly as they will look. Edit anything you like.
New case study is live. We broke down how a mid-market team cut reporting time in half, worth a read if you are scaling ops. #B2B #RevOps
Facebook Page, Northwind
Instagram, @northwind
03 / Plan
Plan the week in one sitting.
Pick the days and times you want to post, and drop your approved drafts into the week. Payani keeps the queue and tells you when it is running low.
- Customer story, Q3 results
- Meet the team, Priya
- New feature announcement
- Weekly roundup
04 / Approve
Nothing publishes without your yes.
Every scheduled post waits in a review queue. Edit the caption, swap the image, move the time, or remove it. Approve it and Payani publishes it to Facebook and Instagram at the time you set.
| Post | When | Status |
|---|---|---|
| New feature announcement | Thu Aug 20, 9:00 AM | Needs you |
| Meet the team, Priya | Wed Aug 19, 12:00 PM | Approved |
| Customer story, Q3 results | Mon Aug 17, 8:30 AM | Published |
05 / Access
What Payani can and cannot do with your accounts.
Payani asks for the least access it needs to publish for you. You can review it in your Facebook settings and remove it at any time. Your Facebook and Instagram login stays with Facebook. Payani never sees your password.
To your Facebook Page and your Instagram account, at the time you set.
The name and profile picture, so you can see which account a post is going to.
So you can reply from one place instead of two apps.
Payani does not post to your personal Facebook profile and does not read your private messages or contacts.
After publish
Publishing is the beginning of the response.
A post is not the end of the work. The comments and messages it draws come back into Social Engagement, so the conversation continues in one place.
Where posting connects